Market Analysis

Downtown 21 Master Plan Market & Feasibility Study

Proposed Main Street Rendering and Bird’s eye view rendering of Land for
the Main Street District (Mississauga’s Draft Downtown 21 Master Plan)
prepared by Glatting Jackson Kercher Anglin Inc.


City of Mississauga


Mississauga, Ontario

NBLC Services

Land Use Planning
Employment and Residential Market Feasibility Analysis
Financial Feasibility Analysis on (Office/Retail/Residential)

Project Description

NBLC collaborated with a group of urban thinkers to develop a Master Plan to guide future development in the City of Mississauga’s Downtown. NBLC was instrumental in promoting and establishing a new fine-grained street network and vibrant Main Street District extending south from Square One Shopping Centre. Our analysis included an examination of market conditions associated with retail, office, condominium residential, purpose-built rental residential and seniors’ rental residential uses to inform the evaluation of the financial feasibility of specific blocks, development mixes and parking solutions.

NBLC completed Phases 2 and 3 of the Downtown 21 work plan in 2010, including the Main Street Strategy Report and the Downtown 21 Value Uplift Study, both prepared in association with the Canadian Urban Institute & Real Estate Research Corp. In both phases, NBLC worked with the area landowners and the City to formulate a strategic implementation plan and demonstrated the cost-benefit of the required implementation measures for this seminal City-building initiative.

Market Analysis Case Studies